#1 Home care agency serving Boerne, Fair Oaks, Leon Springs and The Dominion
Our Google Lead Generation campaigns are sorted by the three focus ZIP codes: 78006, 78015 & 78257. The 78257 ZIP code has the same budget as the other two ZIP codes, however, that campaign is split into two separate campaigns: 1) Leon Springs; 2) The Dominion. We are utilizing phone call ads for these campaigns in attempts to drive as much traffic to the phone as possible.
The recruitment campaign on Google is a SERP (search engine results page) campaign that utilizes responsive search and dynamic search ads. Due to advertising restrictions for employment, this campaign is set to a 15 mile radius that casts a circle that does not travel south of route 1604.
Our Facebook recruitment campaign utilizes several Meta ad placements across their network (feed, messenger, etc). Similarly to the Google recruitment campaign, this campaign is set to a 15 mile radius around Boerne due to employment ad restrictions.
Our Instagram Stories are once again broken down into three ZIP codes with only one campaign for the 78257 due to budget sizing. These ads will rotate through with separate purposes, targeting various keywords and situations (dementia care, respite care, etc).